Weekend Estimates: Avatar Rolls On as Daybreakers Leads New Releases It's very early in the year, but 2010 already has more than a $100 million lead over 2009's pace, leading $447 million to $341 million. This was 27% lower than last weekend, but, more importantly, it was up 9.5% compared to the same weekend last year. The overall box office also beat expectations with $162 million. There were few major surprises over the weekend, but the biggest was Avatar's unbelievable hold, as the film again beat expectations.
#Leap year cast update
Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.īecause sales figures are estimated based on sampling, they will be more accurate for higher-selling titles. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. We refine our estimates from week to week as more data becomes available. The consumer spending estimate is based on the average sales price for the title in the retailers we survey. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.įor example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title.
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking.